We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
Our Responsibility extends beyond the quality of our products. We are committed to delivering better alternatives to adult nicotine users only, by following strict protocols to prevent underage usage and comply with UK/EU vaping regulation.
Featured Articles
-
![VAPING LEGAL AGE]()
Read more →Vape age laws differ around the world. Find out what the legal age to vape is in the UK and how it compares to smoking cigarettes.
-
![Verify: Our Youth Access Prevention Programme]()
Read more →Our VUSE products are specifically designed for adult smokers and nicotine users who want to switch. Therefore, we take youth access to our products very seriously.
-
![VAPING LAWS UK]()
Read more →Since its introduction, vaping has become a popular alternative to smoking. As a relatively new arrival to the scene, the rules around its legal use aren’t as well-known as other products. So, what is the legal age to vape in the UK? And what other vaping laws should you know about?
Discover more
-
![TPD COMPLIANT]()
Read more →The manufacture, sale and marketing of e-cigarettes are regulated in the UK by The Tobacco and Related Products Regulations 2016.
Explore our other sections
TRANSPARENCY ABOUT VAPING
Facts to tackle
misinformation.
- Vaping vs smoking
- Vaping myths
- Vaping safety
Responsibility beyond product
Underage prevention and
vaping laws.
- Vuse verify programme
- Underage prevention
- Vaping laws & TPD
Unpacking vaping for you
Information to guide
your vaping journey.
- Vaping beginners guide
- Nicotine strengths
- Device types
Science
focus
Vuse testing and
quality standards.
- Vuse quality standards
- Vapour testing
- Our science approach
Talking vaping with you
Got a question about
vaping? Just ask us.
- Chat with us
- Submit a question
- Visit us in store
Â
*By 'no tar' we mean no tobacco derived tar. This product is not risk-free and contains nicotine, an addictive substance
